Holiday 2025

This project focused on developing the Holiday 2025 moodboard for Purchasing Power. I established the overall creative direction by defining a cohesive color palette, curated visual elements, and selecting a dedicated typeface for the holiday season and major promotional periods, including Black Friday and Cyber Monday. From this foundation, I built a scalable design system that guided all seasonal creative execution.

Using the moodboard as a blueprint, I developed over 300 assets throughout the holiday campaign, including two landing pages, multiple email templates, and a variety of digital banners. This approach ensured visual consistency across all channels while allowing flexibility to adapt messaging for different promotions and audience segments.