Purchasing Power “We Gotchu”
Purchasing Power’s “We Gotchu” campaign represented one of the brand’s most significant brand marketing initiatives, shifting the narrative from transactional benefits to emotional connection. Designed for CTV, the campaign elevated the brand’s voice, humanized its mission, and reinforced Purchasing Power as a trusted partner for working families. This work marked a strategic investment in brand storytelling, helping Purchasing Power show up not just as a benefit, but as a brand that genuinely understands and supports the people it serves.
Brand
Purchasing Power is a financial wellness benefit that helps employees make essential purchases through responsible, interest-free payments directly from their paycheck. By removing traditional credit barriers, Purchasing Power provides access, dignity, and peace of mind, especially during life’s most important moments.
Audience
Working Americans employed by companies offering Purchasing Power as a financial wellness benefit
HR leaders
Benefits decision-makers
Team
Christian Mitchell - Executive Creative Director
Ryan Barbee - Creative Director
Isaiah Brown - Design Lead
Responsibilities
Co-developing the campaign concept and creative direction
Creating detailed storyboards to guide narrative flow, pacing, and visual tone
Led art direction on set during the shoot and collaborated closely during post-production to ensure a cohesive final edit.